As the biggest event in the history of cricket takes off, so does this blog which is aimed to critique different advertisements and branding campaigns. The subcontinent is the perfect setting for cricket mela with IPL followed by World CuP 2011. And India being center of marketing activities and rising consumerism of Indians, we are going to witness a fresh wave of ad-campaigns. Marketers aim to exploit this cricketing madness to fullest and make the whole nation crazy about it. And media especially news channels play perfect role in lifting whatever madness left untapped. From Soaps to Stars everyone wants to ride on cricket fever and make most out of it. Here on this web space, to start with, we are going to have critical look at branding or marketing activities with cricket world cup 2011. The larger Idea is to make a critically evaluated archive of ads with confront or confronted (the classics humara bajaj, amul, liril etc.) us on various occasion and across media. This becomes important because as viewers we encounter average 10 mins of ads in every 30mins TV content. Average TV commercial is of 30 sec each which means 20 commercials in 30mins. Thus it makes sense for us to understand what these TVCs trying to communicate and how effective they are in doing so.
Keep watching this space for enjoying analytical reviews of ads.
